AB InBev partnered with I•WIN to launch the groundbreaking Brew Masters Academy — a dynamic blend of in-person and micro-eLearning modules. Designed to overcome geographical and language barriers, our platform empowers barmen across South Africa to elevate the AB InBev experience, one pour at a time.
ABInBev, the world’s largest brewer, selected WinWin International to develop a strategic training solution for bartenders and bar staff at all their points of consumption (POCs) in South Africa.
The aim of this initiative was to enhance customer service standards and refine brand presentation methods, ultimately driving increased sales of SAB (South African Brewery) products.
The presentation of ABInBev products by bartenders and bar staff directly influences clients' perceptions and subsequently affects sales. Recognising this, ABInBev aimed to initiate an extensive campaign to offer training to these representatives.
In addition to this, all issues with the draught system were externally resolved, incurring callout fees for both AB InBev and the POC.
One of the biggest challenges to this initiative was the remote locations of some of the venues, making in-person training impractical. Furthermore, a significant portion of the trainees did not speak English as a first language.
WinWin developed a bespoke blended learning solution called Brew Masters Academy, integrating face-to-face training with micro-eLearning modules.
Hosted on WinWin’s LXP, I•WIN, outlets were given access to exciting, engaging, interactive and fully trackable multimedia training modules.
This solution provides learners with data-friendly, easy-to-access content that can be reviewed anytime, anywhere and on any smart device. The content empowers bar staff to present ABInBev products at the highest standard, and to troubleshoot the draught system to reduce technical callouts.
BMA boasts an integrated voucher reward system that encourages bar staff to complete their learning journey. On successful completion of the training material, the learner is awarded an online certificate, badges and monetary vouchers to acknowledge and reward their success.
Outlets are currently
registered on The Academy
Users actively working through
The Academy
Reduction in draught system callouts.